Most often in the advertising of herbicides talks are about the strengths of the drug. Of course, we could have done the same, but we found one problem - resistance. This is when the body, including weeds, adapts and becomes resistant to external factors. That is why we have chosen a strategy of concentrating on resistance, not on weeds, because it has existed, exists, and will always exist. In the Key Visual, we compared old herbicides to a tyrannosaurus that can no longer pluck weeds with its short front paws.
