The first candy for men

Trufalie brand relaunch

Trufalie candy used to be a regular candy for women with a typical 90's advertisement. Although, time goes by, the audience does not get younger, the health is not the same and they are somehow not up to candy. And Trufalie candy has no new fans. So, we were faced with two tasks: pleasing the young audience and remaining candy "for women" without using the phrase "candy for women". That's why we turned Trufalie candy into the first candy for men in Ukraine, because men love sweets more than women, and women love men's things.

Making of

On one day of filming, we taught an actor from London to speak Ukrainian and a bulldog to drive an American car. With the bulldog we succeeded, but with the Ukrainization there was a mess. By the way, the actor's name is Alex Dillon and he's really from London. To get the role of truffle man, he went through a real casting, as if for a role in a movie. And what to say! Just feel the whole entourage of the shooting day with Gvardiya Film Production.

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