Every year Silpo Shop greets Ukrainians with the help of the zodiac animal next year. In 2020, it was a rat. The brand did not want to change the strategy, but a rat for the retailer in communication was a little too much. We found an insight - people are very superstitious and sincerely believe in the concept of "my year \ not my year". So we decided to make a greeting 2020 for all zodiac signs at once.
