Wine culture of Ukraine is artificially formed by advertising. We used to see fake people in ironed white shirts preparing steak for red wine or sea bass for white. But in fact, most people don't know anything about it, and that's okay. It is enough to know that there are white, red and rosé wines. We aimed at an audience for whom wine is just wine. Without any rules. Hence the position that wine is above the rules.
Daily meta-video
Previously, all wines were advertised only at night. After all, there is a rule that forbids advertising them during the day. But what are the rules for wine above the rules? Therefore, we censored the bottle, the cup and the word "wine" and it, by the way, is mentioned directly in the slogan.
Case
A small conclusion, if you are too lazy to read everything and you scroll down the page
