#Integrated campaign

NPG and global preparation

The second company for Nova Poshta Global
Global delivery has a micro-problem - it takes longer than usual, because New York is a few thousands of kilometers away from Zhytomyr. But we've turned this barrier into a pre-purchase strategy that inspires that all the holidays come on the same day - a day when you're not ready for it. So we turned the flaw into a whole campaign.

Premature New Year
We wanted people to buy goods with the service of Nova Poshta Global for national holidays. . To do this, we created an advertisement that continues the strategy of early shopping, but in the context of the New Year. And instead of one video we made two. One was about those who stand in New Year's queues and the second one is about those who went around those queues and spent the holidays at home.

Real Black Friday
We made videos for Black Friday, noticing how much Ukrainians like to complain about fake Black Fridays. Not like in America. They were given the opportunity to go shopping exactly as they watched in the movies.

Gave Global to people
In parallel with retail campaigns, we always communicate with Nova Poshta Global business unit. For active businessmen who make decisions and are ready to expand their business worldwide, we had to shoot a blockbuster about global business. Because it went beyond the budget, we created video that encourages a businessman to shoot his own video in his head.

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