#Integrated campaign

Buy globally – live globally

Brand positioning and strategy
International delivery of Nova Poshta provided logistics around the world. But knowing about the service and actively using it are different things. We found that people lacked a sense of reality and control over the service. Therefore, our strategy was to prove the reality of global delivery at all times. We changed the naming from "international" to "global", removing the association with stressful procedures and starting communication with this manifesto.

The first campaign of the updated brand
And in the first campaign - "Live Globally" - we showed the simplicity and accessibility of global buying and selling. To do this, the commercials reminded people that buying in the global market can be as simple as watering flowers or blinking your eyes.

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