When we entered the market with the first campaign, we had one simple message. And we couldn't even imagine how many different people would love Bolgrad wine. So we created a campaign of six different messages. So that everyone understands that our people are all and everywhere.
Video explainer
Sometimes serious questions arise about cases. So we tried to answer the most common. Dmytro Logginov, managing partner at Michurin, was in charge to answer for the whole team.
