#Brand identity

Ready to resist!

Communication style for Territorial Defense Unit of the Armed Forces
On February 24, our lives turned upside down. Managing directors became soldiers, band frontmen became soldiers, and hundreds of thousands more felt they had to defend the country. But the ideas of national defense, freedom and democracy are too abstract for many. And this is a conflict — people understand the importance of big ideas, but are not ready to lay down their lives for them. That's why Territorial Defense was created — for the sake of local protection of native places and people you know personally. We made the house a symbol of this defense by turning it into a shield.

 

What is Territorial Defense Forces?
Territorial Defense Forces of the Armed Forces of Ukraine — a special type of forces of the Armed Forces of Ukraine, which is responsible for the organization, preparation and implementation of territorial defense tasks in accordance with the Law of Ukraine "On Fundamentals of National Resistance".

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